Can we get big nostalgia pandering sets like Barracuda Bay for every 80s and 90s theme, thanks. The last of the defining pieces of the identity is the sub-branding at the bottom. Lego has always been expensive but this will blow the price way out. Once built, this awesome set measures over 11” and 25” wide! It has a range of realistic details including fire-fighting tools, racks for firemen’s helmets and even a fire pole. The shop is packed full of animals, including parrots, dogs, goldfish and their range of accessories. Vehicle sets at gadget and model shops. With the current quarantine regime in many countries, many adults discovered a new hobby of building and collecting LEGO sets; the percentage of adults who are new to this hobby has skyrocketed in 2020. ; 683 people have joined this week. By looking into adults’ spare time, the team discovered that sports, music, arts, and decoration are the most popular spheres of interest. Bunch of kids on school trip, brickbuilt Dino skeleton (we already know lego are good at those), some other 'through the ages' exhibits and some sciencey space stuff. Make the adult sets available in typical adult stores like book stores, and home supply stores. This makes LEGO products for adults even less discoverable and available for new adult customers. Book n Bricks – Already done. Bisher haben wir die folgenden Infos zu den kommenden LEGO Creator Expert Sets: Bild Setnummer Name Preis Steine Release Shop; 10270: Buchhandlung: Build a fully functioning roller coaster with 2 trains, lots of big dips and even a cotton candy machine for a post-ride treat! Sorry, your blog cannot share posts by email. I asked one long-time employee about this “radical” idea. Unless, of course TLG are looking to lay-off in store associates as a way of maximising profit? What about the thousands into dolls. Genevieve mentioned two main reasons for the decision. I actually miss the images of alternate models, etc. I just came from a lego flagship store where i sweettalked the manager into giving me a little info about the new modular. In accordance with the General Data Protection Regulation (GDPR) effective on May 25, 2018, we are providing greater transparency, and we are enabling new privacy controls so you can choose how The Brothers Brick handles your personal information. This set has 883 pieces making it a great set for kids to build. Although 2 in 3 adult customers are new to LEGO, many barriers prevent others from joining the hobby. From 2006 onward, most of the Creator sets are 3-in-1, meaning that each set can be build into three different models, all included in the instructions. EAN. We like Lego because it’s Lego. All the details are printed clearly on the boxes, if they can’t see them how do they get on with the instructions ss they are more complex? Q&A with LEGO Creator Expert Design Lead Jamie Berard at Skaerbaek Fan Weekend. While testing and optimizing the new adult visual identity, the team took various approaches and created several different versions. Martin Kubala 29.10.2020. The Brothers Brick respects your online privacy and security. 19 April 2020. Articles may include affiliate links, and when you purchase products from those links, TBB may earn a commission that helps support the site. This set includes 4 minifigures with accessories, including a pet shop owner, girl on a bicycle and a painter. They are for the 3 variations of license plate stickers, all parts and stickers are provided so you can create all three and change them whenever you like. While the brand won’t be featured on future packaging and in communication, our product range will continue to include the same advanced-build, collectible sets, guaranteeing hours of building enjoyment. Nobody mentioned maybe will this strategic positioning lead to prices will rise? The teaser announcement came via LEGO’s social media channel, alongside other things to expect this Black Friday such as the LEGO Creator Expert Colosseum (10276) and other LEGO sets that were popular this 2020. It includes an ice cream stand, a window washer, a letter box. This is a challenge to build but a lot of fun – the perfect parent and child bonding experience. 25 comments on “ LEGO’s new adult product strategy: Why LEGO is retiring Creator Expert [Feature] ” Craig Kevin June 7, 2020 at 7:23 pm I am about to turn 80 and still enjoy Lego. Forgot f***ing expensive in some coutries. Question: Which will be the next LEGO Modular Building? “The ambition is that once an adult walks into a store, they will be able to find all the adult products merchandise together with clear navigations on the passion points,” — Genevieve explains. The LEGO team ran a series of tests in the US, Germany, and China, in which both AFOLs (Adult Fans of LEGO) and non-AFOLs took part. This is made up of 2181 pieces. As an adult with good income I don’t buy everything I would like as it is. And as far as emotional resonance goes – for us, if it’s got the red box in the corner it’s already resonant. However, that doesn’t mean that LEGO sets for adults are going away. “When we build with LEGO, that’s also the mental experience that we have, or you feel like you have decompressed. A list of LEGO sets due to retire in 2020 has been published, giving fans some tips on what to buy before the end of December.. One of the dilemmas that LEGO fans face is choosing what to buy and knowing when sets will retire – something that has become all the more unpredictable in recent years. While the purpose of LEGO toys for kids is absolutely clear, not all adults can see how building with plastic bricks can be meaningful for them. I think LEGO is making a huge mistake changing all of this because some people like to display the boxes with the sets or just the box and not build the set and with the boxes looking like that is just an awful thing to display plus if it says expert and like 16+ it’s for a more older crowd. ; Brickset members have written 36539 set reviews. We want to be able to communicate that in a way that’s still funny and that the adults can really relate and connect with.”. Site Statistics. Giving us ways to build our armies, to buy loose (bulk) bricks easier, themes that are darker (Diablo game comes to mind) is a way to go – do not forget, most of us adults who do buy LEGO -0 are still kids in hearths :). They will also be reluctant to go down the toy aisle or to the ‘kids stuff’ floor to look out for Lego which they might like. Including more adults is one of the primary goals within the new adult strategy. This has an authentic spoiler, pop-up headlights, an opening rear hatch and doors and a twin-turbocharged 90 degree V8 engine. Great idea! LEGO sets that bring passion to life LEGO Creator Expert building sets are for adults and teenagers with a passion. I’m not sure how many existing adult Lego fans care too much about the box – there will be some, but most will recognize that the contents is what is important, and ditch the box (I keep my boxes, but I think I’m in a minority). And if they try to raise prices, there’s always Amazon and sales. There are 17302 items in the Brickset database. Would a drab green building with a black background sell a set better than a fairground setting with some spooky ghost whizzing around a Haunted House? 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This is why the number of pieces is one of the most critical indicators in the new visual identity. From authentic buildings and classic cars to other objects of desire, Creator Expert advanced LEGO sets offer a world of nostalgia, escapism, self-expression, pure enjoyment and surprise. Whatever your interests are, you will easily find a set you’ll like. Product Identifiers. As for the “18+” label, which provoked a lot of discussions in the AFOL community, Genevieve clarified that the purpose of this marking is “to leave no doubt that these products that we’re creating are catered towards adults.” One of the unexpected effects of the new labeling was the fact that older teenagers who took part in the visual identity testing claimed that they find these “adult” products even more aspiring and exciting because of the age recommendation. About this product. The Brothers Brick Privacy Policy provides details on the types of personal information (or user data) we collect, how we process and store that data, and how you can request removal of your user data. Genevieve told us about the barriers that the new approach is set to overcome and the changes to the products that we can already see in several lineups. These cookies enable our advertising partners to display relevant advertising to you. @Casper – Lego is a staple in book stores in my country. Whether you are into cars, architecture, or travel, there are sets for you that you can spot on shelves. Once built, it’s over 10” long and 5” wide. This spectacularly detailed 3-story department store utilizes a range of special building techniques and rare pieces. Product Key Features. But, I am a passionate AFOL who follows news, knows a lot about the breand (at least parts of it that hold my interest), and visit AFOL-oriented events – but this is just a small percentage of adults who actually by LEGO, and I guess comming in a shop full of diferent themes and sets can be intimidating or confusing. You want more adults to play with LEGO, make it more affordable. Also, everyone here who says they’ll vote with their dollars… LEGO isn’t hurting for customers right now. AFOLs love Lego since childhood and yes, I want more detailed grown-up orientated models, but I also want the boxes to be fun and playful. I see LEGO in the stores I visit. The solution seems very obvious: put LEGO sets in places where adults are. The latest vehicle model in the LEGO Creator Expert line is the just-released #10271 LEGO Creator Expert Fiat 500.You can read more about the set in the press-release (see: LEGO Creator Fiat 500 Press-Release), and today we will take a look at the designer-video and also talk a bit more about the set. This includes a 1930’s style fire truck, 4 minifigures and a fire dog. We’ve compared design, detail, difficulty and cost When I had my own money there was never enough left over to justify the prices and that still hasn’t changed. Find the best Lego deals from Target, Walmart and more. I’m sorry. In her presentation, Genevieve told us about three main obstacles between the new customers and the hobby of building with LEGO. I’m an AFOL but I won’t spend above $200 max, even then it would have to be awesome. This is a serious challenge to assemble but an incredible experience. I can’t see why people fined it confusing to what they can build. LEGO has already started exploring these themes with the release of the Old Trafford-Manchester United set, so we should expect more sets on related subjects to come very soon. For someone who is not familiar with the whole LEGO assortment, it always has been a challenge to recognize the products that are targeted at the adult audience. From my experience, adults like everything from Friends to City and from DOTS to Technic. item 7 LEGO Creator Expert Crocodile Locomotive 2020 (10277) 7 - LEGO Creator Expert Crocodile Locomotive 2020 (10277) £100.00 + £20.25 postage. Most adults I can tell you feel silly going to toy stores, including myself, and also have no interest in displaying boxes. But the Expert set may have been already leaked. Recreate one of Australia’s iconic landmarks, the Sydney Opera House! The details are lovely and the workshop measures over 6” high and 9” deep once built. There’s also a brick-built escalator to get customers to the top floors. ; Brickset members have written 36434 set reviews. However, LEGO’s new strategy is not only about communicating the message, but also making sure that the products can provide the best experience. @Marc, of course, they do not stop producing models like those we are used to seeing under the Creator Expert brand. Second, they try to avoid the perception that only the Creator Expert sets offer models targeted at adults. LEGO has revealed the upcoming Creator Expert Modular for 2020 as the 10270 Bookshop.The set comes with 2,504 pieces which create a pair … ... Mají vÅ¡echno, Lego kupuji jen zde. Not the glorious return to Expert Train builds i was hoping for. The Lego Creator Expert Ferrari F40 Construction set will be loved by car fanatics all over the world. The vehicles include a classic-style limousine. Create this iconic supercar in bright red using the 1158 included pieces. I'd like to hear some opinions. The other adults are usually the Mystery Shopper who are pretending they don’t know what it is they want! Themes including Star Wars, Harry Potter, Creator Expert, Architecture and Ideas will have … ; 573 people have joined this week. Thank you Lego. They’re just rebranding the $100+ sets because adults have money. LEGO Creator Expert Bookshop 10270 Modular Building Kit, Big LEGO Set and Collectors Toy for Adults, New 2020 (2,504 Pieces) 4.9 out of 5 stars 203 30 offers from $199.99 The new strategy aims to overcome these barriers and invite more grown-ups to experience building with LEGO. They are just retiring the brand, but there will be new sets for sure: the new modular building is coming in December, plus the rumor has it the new train is just around the corner. Sell more expensive LEGO to adults who don’t currently buy our products. As Genevieve said, people have FOMO always wanting to know other people’s business, I have JOMO (joy of missing out) don’t think about other people’s problems especially those you don’t know, I really don’t understand them. “There is this perception that LEGO isn’t really for them, or the models are not things that they are interested in. LEGO set database: Creator Expert | 2020 . Plenty of drunk purchases could be made. Connect with Lego Power Functions set for extra excitement, or just admire the beautiful retro train as it is. Another reason for leaving behind the “Creator Expert” branding is that it frees them to produce 18+ products that are simple in construction technique. Unlike children, adults tend to choose LEGO sets depending on how complicated and time-consuming the models are. Genevieve and her team looked into how LEGO can provide the right experience for adults and communicate why building with LEGO is relevant in everyone’s life. Create this iconic supercar in bright red using the 1158 included pieces. These factors created a very unfriendly experience for those adults who want to join the hobby and are looking for products that meet their passions. There is no secret that strong emotions are an essential part of a great hobby. And Creator Expert: 10270 Conf_Expert_1_2020 V29, 16+, 2504 pcs. There’s also a cute summer holiday picture of Mr and Mrs Claus! Kategorie, která obsahuje exklusivní stavebnice CREATOR EXPERT a úspěšné stavebnice IDEAS, které se dostaly letos do nabídky. The front of the box of LEGO Ideas 21322 Pirates of Barracuda Bay is a throwback to classic LEGOLAND boxes. This advanced building set is perfect for future engineers and lovers of theme parks. There are now 213380 members. LEGO celebrates Italy’s lovable 479 cc, two-cylinder Fiat 500 with its latest Creator Expert release. © Copyright The Brothers Brick, LLC. They don’t need visual prompts to tell them, “hey, this box right here, it’s for you!” TLG are not rebranding the $5 sets that adults also like. This has a range of colors including the hard to find dark tan Lego bricks. With higher prices I would go down to maybe one set a year. LEGO’s series of Creator Expert Modular Buildings started in 2007 and has since skyrocketed in popularity with LEGO fans, both young and old. LEGO Creator Expert Bookshop 10270 Modular Building Kit, Big LEGO Set and Collectors Toy for Adults, New 2020 (2,504 Pieces): Amazon.com.au: Toys & Games In its pursuit of new consumers, LEGO has recently announced that it is making some considerable changes to its portfolio, including retiring particular themes that have historically been popular with adult builders and collectors. Maybe even in bars or nightclubs? Agreed, Dano. If you are browsing TBB then you are already part of Lego’s existing audience, and your answers are self-selecting. 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